I am a creative director and brand strategist. My mission is to help humans make great things for other humans. I work with teams looking to engage audiences across multiple platforms—building brands that feel not just relevant, but essential. My passion lies at the intersection of storytelling and strategy, where narrative creates meaning and design drives action. Why? Because every company is now a media company.

My current clients include MobyFly, a zero-emission hydrofoil boat company in Switzerland, and The News Revenue Hub, a mission-driven nonprofit in the US dedicated to helping newsrooms achieve financial sustainability without paywalls.

Other recent projects: Brand design for Post Games, a solo independent games podcast from Chris Plante, the co-founder and former editor-in-chief of Polygon and co-host of The Besties; a complete brand redesign for Heritage Steel, a storied family business in Tennessee making chef-quality cookware; brand strategy for DEFY in Chicago, who over-engineer handcrafted bags and accessories; brand design, strategy, and editorial direction for IEMA, a visionary nonprofit on a mission to accelerate the electric marine industry; and a fun pro bono logo design project for Sam Byford, a passionate British tech journalist (and former Verge colleague) living in Tokyo and writing about gadgets on his Substack.