I am a creative director and brand strategist.
My mission is to help humans make great things for other humans. My role is collaborating with brands seeking to engage massive audiences across multiple platforms. My passion is the intersection between storytelling and strategy. My job is to use my well-honed skillset to bring editorial storytelling techniques to mainstream brands. Why? Because every company is now a media company.
Recent projects include a complete brand redesign for a storied family business in Tennessee making chef-quality cookware; brand strategy for artisans in Chicago who over-engineer handcrafted bags; brand direction and strategy for dreamers in Switzerland who build zero-emission hydrofoil boats; brand design, strategy, and editorial direction for a visionary non-profit on a mission to accelerate the entire electric marine industry; and a fun pro-bono logo design project for a passionate British tech journalist (and former Verge colleague) living in Tokyo and writing about gadgets on his Substack publication.
I am also the founder of Made by Humans for Humans.
MBH4H is a micro-media brand dedicated to celebrating human creativity in this era of artificial intelligence. We write about art, design, entertainment, video games, music, and technology.
Previously, I was a creative director for Vox Media — a digital-first media organization reaching ~130 million humans monthly. My role was a fusion of many disciplines I'd developed over my career: illustration, photography, art direction, editorial design, writing (features and taglines), videography, voiceover, and creative strategy.
This toolkit made me intimate with the execution behind telling vibrant, authentic, visually oriented stories across disparate platforms.
If you're interested in learning more, you can see some of my editorial work for The Verge here, a portfolio of some of my other work here, and links to where to find me on the internet here.
Alternatively, you can just send me an email and say hello. I look forward to having a chat.
- James
