I am a creative director and brand strategist. My mission is to help humans make great things for other humans. I work with teams looking to engage audiences across multiple platforms—building brands that feel not just relevant, but essential. My passion lies at the intersection of storytelling and strategy, where narrative creates meaning and design drives action. Why? Because every company is now a media company.

I am currently working as the brand director and CMO with MobyFly in Switzerland, which builds zero-emission hydrofoil boats. I am also working with The News Revenue Hub, a mission-driven nonprofit in the US dedicated to helping newsrooms achieve financial sustainability without relying on paywalls.

Other recent projects include a complete brand redesign for Heritage Steel, a storied family business in Tennessee making chef-quality cookware; brand strategy for DEFY in Chicago who over-engineer handcrafted bags; brand design, strategy, and editorial direction for IEMA, a visionary nonprofit on a mission to accelerate the entire electric marine industry; and a fun pro bono logo design project for Sam Byford, a passionate British tech journalist (and former Verge colleague) living in Tokyo and writing about gadgets on his Substack.